My Work Experience

Results-driven Digital Content Creator with a background in Media & Communication, specializing in social media strategy, branding, and performance-driven digital marketing.

Penang State Executive Council Office, Special Officer

(Feb 2026 - Current )

I support the daily operations and strategic communications of the Penang State Executive Council by managing official social media platforms, producing and editing video content, and creating written content including captions and official messaging. I also document government programmes, events, and community engagements through photography and videography to strengthen public awareness and digital outreach. My role involves coordinating meetings, liaising with government agencies and stakeholders, and assisting in the preparation of speeches, statements, and communications materials, ensuring that all messaging is clear, consistent, and impactful.

Member of Parliament Malaysia,
Digital Content Creator

( Jan 2022 - Jan 2026 )

As a Digital Content Creator for the Office of YB Lim Hui Ying, Member of Parliament and Deputy Minister of Women, Family and Community Development, Government of Malaysia, I oversee and execute digital communications strategy to strengthen public engagement and online presence.

My responsibilities include producing short-form videos, campaign visuals, and written communications to support policy initiatives and constituency outreach. I also capture and edit professional portraits to enhance personal branding and digital positioning.

In addition, I monitor social media analytics to optimize content performance and audience reach, while coordinating with internal stakeholders to ensure accurate, consistent, and strategic messaging across all platforms.

Malaysia General Election 2023, Campaign Feature

Featured in the official campaign showcasing the new T-shirt design for Malaysia’s 15th General Election, promoting youth participation and national awareness through creative visual representation.

Generasi Penang, Project Manager

( Jan 2022 - Jan 2026 )

As Project Manager at Generasi Penang, an NGO promoting youth political awareness, I led the execution of over 60 events across three years under initiatives funded by the National Democratic Institute (NDI). Managed end-to-end social media strategy, increasing engagement rate by approximately 25–40% and growing followers by 20–35% through data-driven content planning. Achieved campaign reach of 3K–10K per campaign, while maintaining consistent weekly content output. Designed visuals and short-form videos using Canva Pro and CapCut Pro, and developed structured content calendars to optimise audience engagement.